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Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Also Known As:
Account Supervisor
Brand Manager
Business Development Director
Business Development Manager
Commercial Lines Manager
Market Development Executive
Marketing Coordinator
Marketing Director
Marketing Manager
Product Manager
Wages
Annual wages for Marketing Managers in United States
Job Outlook
Bright
New job opportunities are very likely in the future
United States
2033 Projected Employment
420,800
8% Change From 2023
Explore Marketing Managers video
Tasks you might complete in a day.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Initiate market research studies, or analyze their findings.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Select products or accessories to be displayed at trade or special production shows.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Develop business cases for environmental marketing strategies.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Compile lists describing product or service offerings.
Subject areas you may need to master.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
Strengths you may need in this role.
- Instructing - Teaching people how to do something.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Reading Comprehension - Reading work-related information.
- Quality Control Analysis - Testing how well a product or service works.
- Active Learning - Figuring out how to use new ideas or things.
- Operation and Control - Using equipment or systems.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Mathematics - Using math to solve problems.
- Science - Using scientific rules and strategies to solve problems.
- Negotiation - Bringing people together to solve differences.
- Technology Design - Making equipment and technology useful for customers.
- Speaking - Talking to others.
- Social Perceptiveness - Understanding people's reactions.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Writing - Writing things for co-workers or customers.
- Coordination - Changing what is done based on other people's actions.
- Repairing - Repairing machines or systems using the right tools.
- Programming - Writing computer programs.
- Service Orientation - Looking for ways to help people.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Management of Material Resources - Managing equipment and materials.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Time Management - Managing your time and the time of other people.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Persuasion - Talking people into changing their minds or their behavior.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Manual Dexterity - Holding or moving items with your hands.
- Trunk Strength - Using your lower back and stomach.
- Speech Recognition - Recognizing spoken words.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Far Vision - Seeing details that are far away.
- Fluency of Ideas - Coming up with lots of ideas.
- Oral Expression - Communicating by speaking.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Time Sharing - Doing two or more things at the same time.
- Visualization - Imagining how something will look after it is moved around or changed.
- Speed of Closure - Quickly knowing what you are looking at.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Sound Localization - Noticing the direction that a sound came from.
- Near Vision - Seeing details up close.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Night Vision - Seeing at night or under low light.
- Written Expression - Communicating by writing.
- Finger Dexterity - Putting together small parts with your fingers.
- Selective Attention - Paying attention to something without being distracted.
- Oral Comprehension - Listening and understanding what people say.
- Written Comprehension - Reading and understanding what is written.
- Deductive Reasoning - Using rules to solve problems.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Category Flexibility - Grouping things in different ways.
- Spatial Orientation - Knowing where things are around you.
- Problem Sensitivity - Noticing when problems happen.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Explosive Strength - Jumping, sprinting, or throwing something.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Hearing Sensitivity - Telling the difference between sounds.
- Stamina - Exercising for a long time without getting out of breath.
- Speech Clarity - Speaking clearly.
- Originality - Creating new and original ideas.
- Memorization - Remembering words, numbers, pictures, or steps.
- Flexibility of Closure - Seeing hidden patterns.
- Information Ordering - Ordering or arranging things.
- Number Facility - Adding, subtracting, multiplying, or dividing.
Average Education Attained
Highest level of education earned by people in this career.
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")